TORONTO, ON, March 27, 2008 - Canadians bought and sold tens of
millions of items on eBay this past year. So exactly who is responsible
for all this activity and what are they buying and selling? eBay
Canada's first-ever Community Counts census data describes the
"eBaying-est" Canada lay of the land.
As a country, Canadians are no stranger to cold weather. To brave the
elements, we spent more than $45,000 a day on eBay buying outerwear such
as coats and jackets. We also fed our national hockey obsession,
collectively buying and selling more than $7 million dollars worth of
NHL rookie cards on eBay last year! Canadians also turned to eBay for
indoor fun, spending more than $500,000 on Webkinz and more than
$600,000 on Barbie Dolls in 2007. We also demonstrated an insatiable
appetite for shoes and accessories, spending more than $30,000 a day on
women's shoes and more than $29,000 a day on handbags!
For the first time ever, eBay Canada has ranked Canadian online trading
activity for an entire year, and it's clear that smaller communities
count big time when it comes to eBay economics. On a provincial level,
the top three provinces of eBay activity in order were Ontario, British
Columbia and Quebec. Still, who would have guessed that Albertans bought
more than $200,000 worth of Hot Wheels cars and trucks, while Quebeckers
spent more than $28,000 on navel rings? Or that Ontarians bought more
than $328,000 worth of freshwater fishing tackle and vintage lures and
Nova Scotians spent more than $333,000 on watches?
This data is part of eBay Canada's Community Counts initiative, designed
to help understand online buying and selling behaviour among Canadians.
By analyzing eBay activity within individual Canadian postal codes, eBay
Canada has identified their top online buying and selling communities
based on the number of individual users who have bought or sold on eBay
over the past year.